One of the common requests that our customers ask us is how they are able to track the performance of their campaigns on Facebook.

In this article, we will look at what are the types of tracking that usually companies in the iGaming sector may have in place to report the performance of their campaigns to their organizations.

 

How do I track the number of Registrations and FTDs coming from Facebook?

The answer to this question depends on the tracking systems that the company has. Below we defined two groups in which your brand could belong to:

  • Basic Tracking: You want to promote your brand online to acquire new players but you do not have an in-house tracking system yet. If your company falls into this group, you can still track all the Registrations and FTDs coming from your advertising campaigns by simply implementing the Facebook Pixel. Our Campaign Managers will report these numbers to you, on daily basis, giving you maximum visibility of your advertising campaigns. In addition, you will be able to see this information in the Events Manager tab within your Business Manager. This type of companies relies on Facebook numbers.

 

  • Advanced Tracking: You are promoting your brand online via different online channels, such as Display, Social, Native, Video, Affiliates and Search and in order to track all the Registrations and FTDs your company uses a tracking systems/ad server such as Income Access, DoubleClick, OpenX, BroadStreet to collect them in a unique tool which is automatically attributing the numbers of Registration and FTDs to the exact channel that the player clicked before landing to your properties (you will decide what is the attribution that you will use).If you fall under this group, you will probably have a technical person within your team who will be sending to our Campaign Managers the trackers to be implemented in the Facebook campaigns. If so, please get in contact with our team before launching an advertising campaign.

 

Now that it’s clear what’s the difference between these two groups are, how do you plan to track the performance of your Facebook campaigns? Again, there is no right or wrong way, you will be able to launch your campaign with both setups. What is important is that your brand must be clear how it will read the data that the campaigns will generate.

Mario Petrizzelli

In the last +7, I have been involved working with Small Medium Businesses (SMB) and Tech companies (Google, Yahoo!, Oracle, 24option), helping them in building their corporate image and retaining their customers.

During my work experience, I have managed clients that were spending a minimum of $1,000/month and others that were spending over $600,000/month.

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