The Facebook family of apps (Facebook, Instagram, Audience Network) was successfully used to acquire new gamers in the French market by our campaign management/design team who worked directly with the Huuuge Games departments.
This Partnership has allowed us to create a winning strategy that helped the customer promote their social games and connect local players worldwide.
44% decrease on cost per installation (CPI)
80% higher click-through rate (CTR)
38% decrease on cost per thousand (CPM)
23% decrease on cost per click (CPC)
Huuuge wanted to increase its user base in the French market to drive more app installs at a lower CPI cost, that could lead to a stronger global expansion and boost their MoM revenues and ROAS
We initially launched the campaigns by targeting potential users by interest and creating International Lookalike Audiences based on their other large markets, to assess what was the right gender and age segment that was converting better results. Lastly, by excluding all their active customers we made sure that the client's advertising budget was spent intelligently avoiding existing customers and maximizing their ROI.
From the creative side, our strategy was to create specific ads by gender, by personalizing the message and games that we were promoting. These customized messages helped us to almost half the initial CPI and increase the user CTR.
All the video’s and static images have been created in 1:1, 4:5, 2:3, 9:16 and 16:9 by our design department and handed over to our Campaign Managers for publishing on Facebook.