We use Facebook as a channel to acquire high value players. Our knowledge of Facebook solutions combined with cutting edge creatives led to successful acquisitions and re-engagement campaigns.
To prove the value of our campaigns, we ran a conversion lift along with the Facebook team.
3.5x increase on the average first-time deposit amount (FTD)
26% decrease on cost per acquisition (CPA)
40% higher click-through rate (CTR)
76% increase on conversion rate (CL results)
After launching their new offer (Free Spins with No Wagering Requirement), BGO wanted to reach high value players through Facebook’s Family of Apps (Facebook, Instagram, Facebook Audience Network) at the lowest cost.
We used our client’s CRM data in an effective way for their business. To achieve that, we have created Lifetime Value Lookalike Audiences and optimized towards specific events on their website (registrations, purchases, ... )
We also ran multiple split tests on bidding type options, focusing on value optimisation to reach higher value players.
We have produced specific creatives for each part of the player’s journey that increased engagement rate, website traffic and conversions.
All the video’s and static images have been created in 1:1, 4:5, 2:3, 9:16 and 16:9 by our design department and handed over to our Campaign Managers for publishing on Facebook.