Betyetu is a sports betting operator based in Kenya. The brand was launched in 2015, in a very competitive market. They needed help to acquire players and to re-engage with them on Facebook.
With very tight KPI's, we had to develop the acquisition strategy, while uplifting the average spend on retention campaigns.
-28% cost per registrations
-60% cost per acquisition
+21% average spend per bet
+22% conversion rate
Increase their Share of Voice by scaling up the existing campaigns without jeopardizing the CPA.
Acquire FTD's at the best price, increase the numbers and the value of bets by existing customers.
As a mature brand, we were able to start performance campaigns immediately in Kenya. We created 2 different strategies:
Acquisition - We used their existing customer database to create value based lookalike audiences. We also targeted potential customers based on interests along with a very appealing offer. We used different bidding types to acquire valuable players at the best price.
Retention - The objective is to generate more and more bets with a higher average spend from existing players.
All the video’s and static images have been created in 1:1, 4:5, 2:3, 9:16 and 16:9 by our design department and handed over to our Campaign Managers for publishing on Facebook.